Hello & Welcome!
My name is Ephrem Deribew.
I am a Lead Product Designer.
Currently located in Atlanta, Georgia.
Contact: hello@ephremdesign.com
Summary of My Experience
With over ten years of experience in UX and product design, I specialize in end-to-end strategy, scalable systems, and simplifying complex multi-device workflows. I currently lead the Verizon Family app, designing user-centric features around family safety, roles and permissions, GPS precision, and onboarding. My approach blends systems thinking, interaction design, AI-enhanced efficiency, and strong cross-functional collaboration to deliver high-quality experiences that balance user needs with business goals.
Research-Driven Decision Making & Leadership
I ground decisions in qualitative and quantitative research, interviews, usability testing, surveys, and data analysis and translate insights into clear direction for product and engineering teams. I leverage AI to synthesize patterns faster and increase decision making speed without sacrificing depth. As a Lead, I present solutions to Directors, mentor designers, and drive alignment across cross-functional partners. My leadership emphasizes clarity, collaboration, and elevating design quality across the entire team.
Experience Design & Interaction Architecture
I design intuitive, cohesive experiences that translate complex requirements into clear, thoughtful user journeys. This includes onboarding, invite flows, cross-profile interactions, and multi-device support within the Verizon Family ecosystem. I create high-fidelity prototypes, refine flows through accessibility and usability principles, and use AI-assisted tools to accelerate exploration and streamline design-to-engineering handoff. My goal is to deliver fluid, efficient interactions that adapt to evolving product needs.
Product Strategy & Systems Design
I shape the foundations behind complex, multi-device ecosystems. At Verizon, I lead systems for roles and permissions, supervised members, GPS precision, and device-level frameworks that support scalability across phones, tablets, and wearables. I simplify uncertainty through clear structures, information architecture, and patterns that guide product direction. My focus is on building systems that scale, strengthen clarity across teams, and set a long-term foundation for the product’s growth.
Education
UX Design Immersive | General Assembly | Seattle, WA | 2020
BFA in Product Design | University of Oregon | Eugene, OR | 2015
Experience
LEAD Product Designer @ Verizon
SR. Product Designer @ Verizon
SR. Product Designer @ General Motors
UX Designer @ Hewlett Packard Enterprise